Journal of Creativity and Business Innovation, Journal CBI, Journalcbi, creativity, innovation, creative thinking, creativity management, business strategy, branding, advertising, marketing, social media, communication, philosophy, management, business, sustainability, CSR, art, new concepts, call for papers, Call for papers 2021, call for papers 2022 Business Development in Interfirm Collaborations: Proposing a Theory of Social Creativity in Service Networks by Jean-Paul Peronard and Jacob Brix, service networks, social creativity, business development; innovation; loosely coupled systems, Jean-Paul Peronard, Jacob Brix.