A Conceptual Framework for Innovation and New Business Opportunities in the Post-Pandemic Period
Authors: Ulrich Lichtenthaler
Issue: 2021, Vol. 7.
Abstract
Many companies have completed their initial COVID-19 crisis management and try to achieve new business and innovation opportunities in the post-pandemic period. To systematically identify new opportunities under these challenging conditions, a conceptual framework is developed with two major dimensions, i.e. intelligence-based transformation and value-based recalibration. The first dimension constitutes the next step in digitalization concerning a stronger use of artificial intelligence (AI). The second dimension underscores that firms additionally need to recalibrate their businesses in alignment with shifting customer values and new experience-based customer expectations. As such, this article contributes to research into innovation, strategic planning, managing AI, and entrepreneurial marketing.
Keywords: artificial intelligence, coronavirus crisis, COVID-19 pandemic, customer experience, digital transformation, growth.
To download the article, please click on the PDF file or read on this page below:
Authors: Ulrich Lichtenthaler
Issue: 2021, Vol. 7.
Abstract
Many companies have completed their initial COVID-19 crisis management and try to achieve new business and innovation opportunities in the post-pandemic period. To systematically identify new opportunities under these challenging conditions, a conceptual framework is developed with two major dimensions, i.e. intelligence-based transformation and value-based recalibration. The first dimension constitutes the next step in digitalization concerning a stronger use of artificial intelligence (AI). The second dimension underscores that firms additionally need to recalibrate their businesses in alignment with shifting customer values and new experience-based customer expectations. As such, this article contributes to research into innovation, strategic planning, managing AI, and entrepreneurial marketing.
Keywords: artificial intelligence, coronavirus crisis, COVID-19 pandemic, customer experience, digital transformation, growth.
To download the article, please click on the PDF file or read on this page below:
| A Conceptual Framework for Innovation and New Business Opportunities in the Post-Pandemic Period by Ulrich Lichtenthaler |
