From Diversity to Creativity?
The Case Based on the Creative Platform
Authors: Nida Mačerauskienė, Aušra Turčinskaitė-Balčiūnienė
Issue: 2019, Vol. 5
Abstract
Approaches supporting the collaborative generation of ideas identify a significant correlation between cognitive elements of creativity (fluency, originality, flexibility, and elaboration) and diversity. Ideating or/and brainstorming demand diverse and original ideas, elaboration and possibilities, risk-taking and curiosity. The framework of the research is based on the analysis of literature and qualitative research methods, i.e. comparative content analysis according to the emic perspective. In the study, the Creative Platform as a process model is used to facilitate creativity by bringing the shared knowledge of the diverse groups of participants into play in relation to a given task. The aim of the study is to evaluate how the dimensions of culture, educational background, gender, age, and socio-economic status influence ideation session result – creative outcome, the diversity of ideas generated. We demonstrate how the Creative Platform process model can be used to discover new possibilities, perspectives, and solutions to any problems
Keywords: group diversity, creativity, idea generation, creative platform, stimuli
To download the article, please click on the PDF file or read on this page below:
The Case Based on the Creative Platform
Authors: Nida Mačerauskienė, Aušra Turčinskaitė-Balčiūnienė
Issue: 2019, Vol. 5
Abstract
Approaches supporting the collaborative generation of ideas identify a significant correlation between cognitive elements of creativity (fluency, originality, flexibility, and elaboration) and diversity. Ideating or/and brainstorming demand diverse and original ideas, elaboration and possibilities, risk-taking and curiosity. The framework of the research is based on the analysis of literature and qualitative research methods, i.e. comparative content analysis according to the emic perspective. In the study, the Creative Platform as a process model is used to facilitate creativity by bringing the shared knowledge of the diverse groups of participants into play in relation to a given task. The aim of the study is to evaluate how the dimensions of culture, educational background, gender, age, and socio-economic status influence ideation session result – creative outcome, the diversity of ideas generated. We demonstrate how the Creative Platform process model can be used to discover new possibilities, perspectives, and solutions to any problems
Keywords: group diversity, creativity, idea generation, creative platform, stimuli
To download the article, please click on the PDF file or read on this page below:
| From Diversity to Creativity? The Case Based on the Creative Platform by Nida Macerauskiene and Ausra Turcinskaitė-Balciuniene |
