Journal of Creativity and Business Innovation, Journal CBI, Journalcbi, creativity, innovation, creative thinking, creativity management, business strategy, branding, advertising, marketing, social media, communication, philosophy, management, business, sustainability, CSR, art, new concepts, call for papers, Call for papers 2021, call for papers 2022 ​From Creativity to New Venture Creation: A Conceptual Model of Training for Original and Useful Business Modelling Authors: Morten Lund, Christian Byrge, Christian Nielsen. Keywords: creativity training, opportunity spotting, new venture creation, original and useful business models, business model innovation.