A Corporate Fitness Centre for Innovative Capabilities: New Insights on how Creativity Training can Develop Creative Competencies, Creative Confidence and a Creative Team Culture
Authors: Christian Byrge
Issue: 2021, Vol.7
Abstract
Design Thinking, Brainstorming, Lateral Thinking, Creative Problem Solving… Most creativity methods focus on facilitating short term enhancements of creativity during workshops and meetings. However, research on creativity training suggests that it is possible to make real advancements in creative competencies and confidence, thus making creativity become like a habit. This paper explores how a 12-week creativity training program affected nine teams involving more than 240 managers and employees at a large multinational medical company. The results provide deeper understanding for how teams develop a common language about creativity, how they produce more ideas, how they think up more perspectives, how they are more confident in complex problem-solving tasks as well as how they consider their new creative competencies meaningful for their everyday work tasks. The paper provides practical recommendations for how managers and leaders can develop more innovative teams.
Keywords: organizational creativity, creative competencies, innovation, innovative process innovative capability, creative process.
To download the article, please click on the PDF file or read on this page below:
Authors: Christian Byrge
Issue: 2021, Vol.7
Abstract
Design Thinking, Brainstorming, Lateral Thinking, Creative Problem Solving… Most creativity methods focus on facilitating short term enhancements of creativity during workshops and meetings. However, research on creativity training suggests that it is possible to make real advancements in creative competencies and confidence, thus making creativity become like a habit. This paper explores how a 12-week creativity training program affected nine teams involving more than 240 managers and employees at a large multinational medical company. The results provide deeper understanding for how teams develop a common language about creativity, how they produce more ideas, how they think up more perspectives, how they are more confident in complex problem-solving tasks as well as how they consider their new creative competencies meaningful for their everyday work tasks. The paper provides practical recommendations for how managers and leaders can develop more innovative teams.
Keywords: organizational creativity, creative competencies, innovation, innovative process innovative capability, creative process.
To download the article, please click on the PDF file or read on this page below:

A Corporate Fitness Centre for Innovative Capabilities: New Insights on how Creativity Training can Develop Creative Competencies, Creative Confidence and a Creative Team Culture by Christian Byrge.pdf |