Journal of Creativity and Business Innovation, Journal CBI, Journalcbi, creativity, innovation, creative thinking, creativity management, business strategy, branding, advertising, marketing, social media, communication, philosophy, management, business, sustainability, CSR, art, new concepts, call for papers, Call for papers 2021, call for papers 2022 ​Algramo Case: Between Social Innovation and Shared Value Authors: Danguolė Ozeliene, Laima Paraukiene, Nida Macerauskiene, Danute Rasimavičiene. Keywords: social innovation, social problems, shared value, social entrepreneurship, sustainable business model.