Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. Business Development in Interfirm Collaborations: Proposing a Theory of Social Creativity in Service Networks by Jean-Paul Peronard and Jacob Brix, service networks, social creativity, business development; innovation; loosely coupled systems, Jean-Paul Peronard, Jacob Brix.