Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. social entrepreneurship, social innovation, new innovation paradigm, social practice, social theory,Jürgen Howaldt, Dmitri Domanski, Michael Schwarz.