Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. Expounding the Relationship Between Playfulness and Creativity in Work Teams: A Conceptual Model, Brent D. Rosso, creativity, playfulness, groups and teams.