Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. The Ontology of Creativity in Industrial Cleaning by Frederik Hertel and Michelle Wicmandy, Frederik Hertel, Michelle Wicmandy, creativity, assessment of creativity, organizational sociology, everyday organizational life and qualitative case studies.