Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. Market Orientation, Innovation and Business Performance Insight from Womenpreneurs in the Fashion Industry in Ghana by Patrick Amfo Anim, George Cudjoe Agbemabiese, George Acheampong, Matilda Adams and Ernestina Boakye, market orientation, innovation, business performance, womenpreneurs, fashion industry, Ghana