Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. innovation and language, new View on Innovation and Language, design culture, discursive practices, Robert Anthony Edgell, Peter Kimmich, change, design, creativity, innovation, architecture, Architect, buildings, communities, deconstruction, interpretive, narrative, power, reflexive, subcultures, communication, discourse, discursive practices, information, knowledge, transparency.