Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. ideation, cognitive model, analogical thinking, external stimuli, analogies, good ideas, Stefan Werner Knoll, Graham Horton, Claudia Krull, Tim Dittmar.