Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. How Might We? From Design Challenges to Business Innovation by Dominik Siemon, Felix Becker, Susanne Robra-Bissantz, design thinking, how might we, natural language processing, collaboration.