Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. ​From Creativity to New Venture Creation: A Conceptual Model of Training for Original and Useful Business Modelling Authors: Morten Lund, Christian Byrge, Christian Nielsen. Keywords: creativity training, opportunity spotting, new venture creation, original and useful business models, business model innovation.