Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. Searching and Retaining Innovative Staff: Assessment of the Factors Promoting Employee Innovative Thinking within an Organisational Development Context, Ekaterina Batovrina, creativity, innovative thinking, innovativeness, development of innovative thinking, personnel requirements, a survey of HR-specialists, a culture of personal growth.