Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. creative entrepreneurship, creative technologies, innovation and entrepreneurship, entrepreneurial method, explorative learning, experimentation, failure, Sangeeta Karmokar.