Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. David Cropley, Creativity, Creativity in Education, Creativity in Engineering, Organisational Creativity, Organisational Innovation, Innovation Management, Measurement of Organisational Innovation, Measurement of Product Creativity