Journal CBI welcomes theoretical, conceptual, empirical, managerial, case-study or methodological research perspectives along the following thematic guidelines; however, please note that we are highly interested in new concepts and directions within the creativity and business innovation discourse:

• Emergence of new innovation and creativity-driven concepts, trends and perspectives;
• Different innovation and creativity-inspired approaches to business development;
• Innovation and creativity management;
• Development of creative intelligence;
• Creative thinking techniques: ideation, brainstorming, etc.;
• Innovation-inspired foresight;
• Creative and innovative concept / product / brand development;
• Creative branding and innovative marketing;
• Development of a creative organization and a creative individual;
• Creative innovation-driven entrepreneurship;
• Creative and innovative business sustainability;
• Creative industries and their management