Ulrich Lichtenthaler
Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. business strategy, services innovation, business model, absorptive capacity, desorptive capacity, organizational transformation, economic development, Ulrich Lichtenthaler