Journal of Creativity and Business Innovation ( abbr. Journal CBI, JournalCBI ) bridges creativity to business innovation. Always state-of-the-art. Keywords of research: creativity, innovation, creativity management, creativity platform, creative entrepreneurship, innovation management, creative approaches to business, creative business strategy. Breeding a Culture of Experience Innovation: A Case Study of Co-Existing Values by Lori J. Sipe, experience economy, innovation, organizational culture, absorptive capacity, organizational ethnography, purpose driven organization, innovation capacities, Lori J. Sipe.